This made Vans ultra-popular - but even with non-skaters, this time. In the 1980s, Fast Times At Ridgemont High had Spiccoli wearing Vans slip-on shoes. The skate scene was small then, compared to now, but it was a very tight-knit community. As skaters everywhere started to wear Vans, they had sort of a viral marketing campaign going.įamous shoes from this era also include the Old Skool, and the Sk8-Hi. They then developed skate-specific shoes - the first one being called the Era. They looked at it as a great investment, since they then had access to the entire skate community - which was exploding at the time. Vans first became famous by driving famous skaters (like Tony Hawk) around in a van, and giving them free sneakers. They also don't slap their logo all over everything, so you won't look like you're wearing an advertisement. This means that anyone can wear a pair of Vans. Not only they are highly affordable (a big part of the appeal), they can be purchased anywhere, they go with almost any outfit, and they're unisex. Vans are insanely popular - and with good reason. Female Skateboarders Pushing Boundaries.
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